Reed Ren

Consultant, Auckland


B.Sc. (Sugar Refining Engineering) Xinjiang University, China

M.Sc. (Environmental Engineering) Huazhong University of Science and Technology Wuhan, China

Chinese Patent Attorney Certification

Post-Graduate Diploma (Business Management) Otago Polytechnic, New Zealand

Work History

Wei (“Reed”) Ren is a qualified Chinese Patent Attorney, with more than 15 years experience in the profession. She spent 12 years as an examiner at the Chinese Patent Office (“Chinese National Intellectual Property Administration’ formerly SIPO) where she conducted preliminary examination of 50,000+ patents and procedural documents, published two papers on patent examination in professional magazines, and won “Annual Outstanding Civil Service” awards three times (placing her in the top 5% in SIPO).

She was for 3 years the Patent Trading Director & Manager of Customer Service at the Hengqin International Intellectual Property Exchange Centre in Zhuhai, China. Her role there was to act as bridge between IP supply and demand side and maximum the value of IP. She has created consultant proposals for clients and assisted them to develop proper and practical IP strategies, involving various contracts and IP documentation. She is adept at managing social media marketing, especially on WeChat, with 4 years of experience on social media advertising and management. She earned year-end assessments of “Merit” for 3 years (being in the top 10% in the company)

Prior to that, she worked in industry as a technician & translator. She was responsible for recording, analysing and solving the technical problems in the plant. She is also became proficient at translating equipment descriptions and technical documents from English into Chinese.

Reed has a strong proficiency in IP management and analysis, with a deep understanding of patents and trademarks, and an acute insight into the role of IP in developing and maintaining a marketing strategy. She has created an online patent database and commercialized 100+ patents, returning substantial revenues to the IP owners. She has also provided consultancy and created proposals for 40+ clients.


Reading, Writing, Cycling

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